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The Alexa traffic range is an estimate of how often a website is visited compared to others. This means that a website's range depends not only on its own traffic but also on changes in the traffic of other websites. This index would be a relative value in this way. This also means that if you want to be on top in a field with a lot of competition, you need a lot of traffic. In a smaller niche, though, you don't need as much traffic to move up in the ranks.
